New restaurant

What makes a restaurant survive for the first five years? Its concept and culinary appeal are key pillars of the answer. The partners chosen at the start of the project also play a crucial role including the project architect, suppliers, branding and web design agency, management team, and employees. You only have one chance to start your restaurant right.

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Foodgeek - Services - Nouveau restaurant

New restaurant Services

Here are some services we offer and customize based on your needs.

Start-up and business plan

  • Define the target clientele and optimal positioning
  • Define the sales price strategy
  • 3-year fiscal projection
  • Business model review
  • Definition of the optimal legal structure
  • Defining the optimal shareholder structure
  • Executive enhancement program

Real estate and location :

  • Choice of the best location
  • Alteration of the business plan based on the premises
  • Reasons and timing to leave a venue
  • Market research and identification of your target customer base
  • Competitive Analysis

Opening marketing plan

  • Impact maximization on opening
  • Social media tools
  • Communication strategies and digital marketing tools
  • Visual Identity
  • Social media presence improvement
  • Listing, reviews and comments
  • Capturing new customers
  • Communication plan

Menu

  • Culinary strategy and identity

  • Brand and menu consistency

  • Full menu development

  • Recipe standardization

  • Operation costing and price fixing

  • Recipe book with photos

  • Professional photo shoot

  • Creation of distinctive wine and cocktails menus

Restaurant operations

  • Operational audit in a restaurant
  • Inventory management optimization
  • Cost calculation tool
  • Staff training guide
  • Best practices guide
  • Labour cost tracking tool

Restaurant layout and design

  • Follow-up with the architects throughout the project

  • Selection of kitchen equipment

  • People flow analysis

  • Operational design efficiency

  • Plan optimization

Opening coordination

  • Development of the opening plan and timeline
  • Project management and site management
  • Executive selection and hiring process
  • Selection tests for executives
  • Staff recruitment and training
  • Post-opening financial optimization

Human resources

  • Executive coaching
  • Audit of current executives
  • Skills assessment
  • Executive enhancement program
  • Staff training manual

Case study

New restaurant

The problem :

Starting a new brewery is an exciting, but complex undertaking. It is a journey full of challenges and crucial decisions.

We represent you in project management of any aspects of your choosing. We work on your project as if it were our own and push it to the limit. While you’re busy on the worksite, we oversee the development of the menu with your manager to make sure the design is optimal and that losses are minimal.

We allow you to challenge your different stakeholders by acting as a consultant on your project, thus optimizing decisions based on a tight budget.

The launch of your new brewery involves an overwhelming number of interactions. You don’t know where to start!

Questions arise about important details such as the size of the cold room, the organization of the washing station and the final touch to add to the menu.

Your chef, the architects, the investors: they’re all waiting for information from you.

Your $10,000 fund is quickly melting away… Ouch.

Collecting feedback to make sure you’re making informed choices is difficult.

Limited time restricts your ability to focus on the details that affect future profitability.

The actions :

Crochet vert Efficient site management

Crochet vert Coordination of the menu development with the chef

Crochet vert Challenge of cross use of set-ups

Crochet vert Help with the design of kitchen plans

Crochet vert Start-up budget optimization

The result :

  • Your site is suddenly under control.

  • You now have time to focus on important decisions.

  • We provide you with a daily update on the progress of the menu.

  • You transition from a chaotic environment to a structured and controlled project management.

  • Your menu is tightened up.

  • The 3 dishes that are least profitable and do not target customers effectively are removed.

We can step in from time to time, whether it be for a key meeting with the architects or for final interviews with your executive chef. We can also get involved in the project on a daily basis, representing you at the crucial design stage.

Frequently Asked Questions

Here are the answers to the most frequently asked questions.

What is the budget to open a restaurant, and what are the key steps and requirements ?

The cost of opening a restaurant in Quebec varies widely depending on the concept, location, and scale of the project. In general, you should plan a budget ranging from $250,000 to over $1 million for opening costs. This budget usually includes leasehold improvements, kitchen and service equipment, design and permitting fees, furniture, operational systems, and sufficient working capital to support the first few months of operation. Financing options in Quebec’s restaurant industry are relatively limited, making upfront planning critical.

The key steps to opening a restaurant include:

  • Define the concept and market positioning
  • Conduct a market study to validate the commercial potential of the proposed location
  • Developing a financial plan that includes the opening budget and sales projections
  • Find a local spot, negotiate the commercial lease, and plan the layout
  • Coordinate construction, purchase equipment, and select furniture
  • Select suppliers and key collaborators
  • Standardize the menu, recipe book, and beverage program, then set selling prices
  • Hire and train the team
  • Elaborate on a marketing plan strategy and opening process
  • Monitor profitability closely and adjust the concept as needed
How do you choose the ideal location for a restaurant?

Location is one of the most important factors for success in the restaurant business. A good space is rarely chosen by chance. Three essential elements must be analyzed to be effective: the market, the street, and the premises.

A strong market means sufficient customer demand and a neighborhood that aligns with the proposed concept and menu. This analysis includes local purchasing power, office density, the competitive landscape, and potential tourist traffic.

The street on which the premises are located is also important. We analyze pedestrian traffic density, visibility of the premises from the street, parking and public transportation availability, commercial neighborhood quality, and competing businesses.

Finally, we analyze the available premises with a critical eye, focusing on key criteria such as total square footage and maximum capacity, layout suited to the concept, sales potential, ventilation, compliance, and overall build-out potential. A visually attractive space with poor kitchen infrastructure can ultimately cost far more to renovate than a less glamorous but well-designed space built for food service operations.

 

How to write a business plan for a restaurant ?

Opening a restaurant is not something that can be improvised. This is often the missing step when launching a successful restaurant. A solid business plan allows you to anticipate investments, expenses, and revenue, increasing your chances of obtaining financing. The plan becomes your benchmark against which to measure your progress. Several aspects should not be overlooked: carefully evaluating and choosing your location, clearly defining your concept and how you will implement it, analyzing and targeting your market, understanding your legal obligations, producing realistic and robust sales and cost projections, and using realistic industry ratios. We can help you with this crucial step in launching your project.

Several critical elements must not be overlooked: carefully evaluating and selecting the right location, clearly defining the concept and how it will be executed, analyzing and targeting the market, understanding regulatory and legal obligations, producing realistic and robust sales and cost projections, and using industry benchmarks that reflect real-world conditions. We support you during this crucial phase to set your project on solid ground from the start.

How can you optimize a restaurant's profitability ?

Optimization involves several levers: cost control, sales optimization, and operational efficiency. Foodgeek helps you by implementing a robust performance indicator tracking system that provides complete visibility into your business’s profitability. Sales optimization means creating an appealing culinary concept in tune with the market and clientele, as well as an exciting wine and cocktail list and a seductive food menu. Increasing the average bill and time spent in the restaurant are keys to success. Operational efficiency requires establishing efficient procedures and concrete tools that enable staff to execute tasks rapidly and consistently.

How can a restaurant consultant help my business?

Foodgeek is an agile consulting firm that transforms food offerings, formulations, and business models to ensure sustainable performance. Our tailor-made services suit your vision, reality, and means. Foodgeek’s services adapt to your pace. We can intervene at any stage of your catering project.

  1. Ideation, design, and business planning
  2. Design and layout
  3. Menu design and standardization
  4. Operations and continuous optimization
  5. Growth, performance, and maintaining relevance
  6. Optimization of business value before sale

Our rare combination of strategic vision, culinary creativity, and operational rigor sets us apart. We accelerate your company’s culinary appeal and operational efficiency.