Marketing organizations in the food and agricultural sectors
You represent your members, who are experienced agricultural producers. The challenges that the global market brings make their operations difficult. Labour shortages are preventing them from growing their businesses as much as they would like. Your role is to make your industry attractive and modern through impactful and relevant campaigns. We help you anchor these initiatives in the trends through smart and persuasive initiatives. Thanks to our deep culinary culture, we’ll deliver strong and inviting concepts!
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Marketing organizations in the food and agricultural sectors services
Here are some services we offer and customize based on your needs.Food concept development
- Culinary strategy and identity
- Brand and menu consistency
- Help with the creative process with your ad agency
- Maximization of the WOW effect of your current ideas
Recipe development
- Recipe standardization
- Recipe book with photos
- Professional photo shoot
Case study
Marketing organizations in the food and agricultural sectors
The problem :
Two years ago, you launched a social media contest to thank customers and promote your business. Four years ago, you launched a food truck at great expense to promote your flagship product. Yesterday, the board of directors released funds for a new impact initiative, but you’re wondering what you should do this year. Based on your latest strategic planning, you identify the business clientele as your next target.You form a committee made up of internal resources and your advertising agency, a partner of many years. We act as a catalyst to create new ideas and new concepts by encouraging the discussion. Following these meetings, we suggest a detailed action plan. First, we target 2 events with high perceived value that are already taking place in the city and attracting a business clientele. We subsidize these events to serve your products in an innovative setting that will position you differently with your target clientele. We advise you on a partnership with a star chef who has an excellent reputation with the target clientele. With her, we prepare a colourful menu showcasing your products in an innovative and surprising manner. Our digital strategist will support you in creating an attractive campaign to highlight these events. Your new TikTok account will explode!
The food truck proved to be an ordeal in terms of operations in the field.
You’re wondering how to create a powerful campaign that effectively reaches the target audience.
The truck is still in your organization’s parking lot.
You feel that your organization and your stakeholders need help to boost your ad campaigns.
The actions :
- Boost the creation process
- Creation of a detailed plan for powerful impacts
- Feature your products in a high perceived value setting
- Recruitment of a contract chef for your image
- Creation of a wow-effect menu
- Coordination of the social media strategy
The result :
A survey conducted following your event proves that you’ve hit the mark. Customers see your product in a new light. Everyone talks about your crunchy Korean-style mini corn dog. No more lacklustre campaigns that only your staff likes. Your biggest producer calls you: he received a record order from a restaurateur who was at the event. Your board is thrilled with the result: finally a striking and delightful initiative. Here’s some great news to share with your members for the upcoming convention. And this is only our first event together.
